A starter package for hospitality can make or break your business. When starting or growing your hospitality business, IT support is probably the last thing on your mind. Finding customers, paying bills, keeping all the plates spinning probably dominates every waking hour. At some point, your business will rely upon technology. Whether it’s accepting card payments, a new website, a laptop to run your business from or a fully-fledged PMS for your new hotel, it may be tempting to spend as little as possible. However, this misconception is probably the biggest contributing factor to a hospitality businesses success or failure. Data is the new oil and if you don’t know who your customers and guests are, where they’re coming from and where they’re going next then you’ll probably find out the hard way that spending without a strategy gets very expensive, very quickly.